Interesting read:
Develop More and Better Ideas
Top ten PR tips for small businesses
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.
2. Don’t talk about what your products and services do. Instead talk about how […]
for future reference:
I like the format of these presentations:
http://www.stoweboyd.com/message/2008/04/entrepreneurial.html
http://www.stoweboyd.com/message/2008/02/thoughts-for-to.html
At work we use cvs and subversion for version control, light years better than Visual SourceSafe.
I’m trying to extend my active command line knowledge of cvs and svn… Remember I’m a low and humble marketer / content developer / writer.
Regular commands I use:
cvs update
cvs commit -m “message” filename
cvs tag -F “tagname” filename
cvs update -dPr tagname […]
Stumbled across this blog post:
It’s really easy to insist that people read the friggin manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it’s not helpful.
good quote:
In a pre-web world, marketing was synonymous with advertising; today, the customer is active and has true recourse.
via Swissmiss
Since Mlle. A. started using Google Reader in full force a couple of weeks ago, I’ve been getting a steady flow of cool, funny, high-quality articles and links.
This one caught my eye:
(…) customers don’t really care how you’re better until they understand what you’re gonna do for them.
aargh*
Here’s the next marketing book to read:
Interview with Seth Godin about Meatball Sundae
What a name for a book.
*just finished reading “The new Rules of Marketing and PR”
I finished reading David Meerman Scott’s book on: “The new rules of Marketing and PR”.
Here’s a quote which is probably already the most quoted excerpt out of the book:
Big news is great, but don’t wait.
Have a new take on an old problem? Write a release.
Serving a unique marketplace? Write a release.
Have interesting information to […]
I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler.
And I received a Skitch invite. I don’t like the pink heart icon much. Kitsch.
But I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers a direct upload […]
I started reading “The new rules of Marketing and PR” yesterday, and I like it. I’m at Chapter 3, and so far it’s a good summary of things I’ve discovered. Reinforcing experiences which I’ve been calling Low Budget Internet Marketing.
A couple of notes:
Today’s search engine setup means you can reach buyers directly.
One-way […]
for future reference:
List of marketing blogs at Pragmatic Marketing
Via this Flickr comment I heard that there’s a Sakku competition for bloggers…
I already blogged about Sakku bags some time ago. And I would love to win a bag. As a knowledge worker and digital nomad, I believe I’m the right candidate
I’ll write a review.
Take photos.
And test the solar […]
useful:
What others are saying about corporate blogging
I like this:
Actions always prove louder than words. Lead by example. Give people something to aspire to but don’t make it so daunting that they will be easily discouraged.
This holds true for a lot of other things as well, not just blogging…
Apparently the number of blogs is peaking and […]
A regular Chiperoni reader asked about my opinion on Scoble’s recent post on PR and developers.
Not an easy question to answer. I’ve been following a pragmatic way. And I’m in a smallish company where I need to generate interest rather than block off journalist queries. A very different situation.
I would tend to agree […]
Scoble says:
But PR departments keep the developers away from the press because the PR departments know that developers:
1. Are likely to tell the unvarnished truth.
2. Aren’t skilled in explaining/demoing what their product does.
3. Might be boring or unprofessional on camera.
I’ve got to link to this:
How to Change the World: DIY PR
See also this older entry on visibility for small companies.
With all of the FOG posts regarding Google Maps street views, I decided to have a closer look. It’s a cool tool. I like it very much and can easily imagine using a Wifi-enabled smart phone and this to navigate thru cities unknown.
e.g. Whole Foods on 4th near Moscone - an essential […]
There’s a huge Reebok ad campaign all over SF.
The campaign website offers a nice mashup app for runners. I did the hotel loop (Union Square, Embacadero, Fisherman’s Wharf) but returned via Taylor and Nob Hill (very steep) … cos i didn’t see this website before.
The other routes look more exciting. A reason to return.
for future reference:
Communications Evaluation
I attended a BoF session on marketing for software companies this evening at the conf I’m currently attending. And my head is still whizzing around with ideas and links. I remembered a blog entry on the importance of being a thought leader if you’re small. The link was sent to me by Mlle. A. on […]
Everyone is a marketer, even people and organizations that don’t market. They’re just marketers who are doing it poorly.
For future reference:
How to write white papers.
for future reference:
CIO on business blogging
via Anil Dash
Couple of writing tips I found at MarketingProfs.com:
Begin with a story
Use short words
Write shorter sentences
Remove clichés
Use bridges or connectors
Use concrete examples rather than concepts
Pay attention to your verbs
Chip @ del.icio.us