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	<title>Comments on: Content drives action</title>
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	<link>http://www.chiperoni.org/wordpress/2007/08/content-drives-action/</link>
	<description>far better to say too little than too much</description>
	<pubDate>Thu, 04 Dec 2008 19:50:55 +0000</pubDate>
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		<item>
		<title>By: mlle a.</title>
		<link>http://www.chiperoni.org/wordpress/2007/08/content-drives-action/#comment-32471</link>
		<dc:creator>mlle a.</dc:creator>
		<pubDate>Tue, 07 Aug 2007 12:57:50 +0000</pubDate>
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		<description>"Good content" - there is a corresponding ScanAlert research, which was mentioned at MarketingSherpa. Quality and well-structured content is more important than ever.

As I said elsewhere, I agree with your summary about the learning effect of blogging.

I hope to catch up with chapters tonight; Scoble's introductory chapter was already a good read.</description>
		<content:encoded><![CDATA[<p>&#8220;Good content&#8221; - there is a corresponding ScanAlert research, which was mentioned at MarketingSherpa. Quality and well-structured content is more important than ever.</p>
<p>As I said elsewhere, I agree with your summary about the learning effect of blogging.</p>
<p>I hope to catch up with chapters tonight; Scoble&#8217;s introductory chapter was already a good read.</p>
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	<item>
		<title>By: David Meerman Scott</title>
		<link>http://www.chiperoni.org/wordpress/2007/08/content-drives-action/#comment-32440</link>
		<dc:creator>David Meerman Scott</dc:creator>
		<pubDate>Sun, 05 Aug 2007 22:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.chiperoni.org/wordpress/archives/2007/08/05/content-drives-action/#comment-32440</guid>
		<description>Love the photo of the shoes and sunglasses with the BACK of my book. How totally cool. I've seen the cover often on blogs, but this is the first time for the back. Thanks! And thanks for readin.

Cheers, David Meerman Scott</description>
		<content:encoded><![CDATA[<p>Love the photo of the shoes and sunglasses with the BACK of my book. How totally cool. I&#8217;ve seen the cover often on blogs, but this is the first time for the back. Thanks! And thanks for readin.</p>
<p>Cheers, David Meerman Scott</p>
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