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while I was blonking about the future of communications, some PR agency has come up with a press release template suggesting how to integrate Digg, del.icio.us, RSS feeds, as well as audio, and video links.
source: MarCom Blog
This thing has 2 Comments
overkill.
this is a serious draft, isn’t it?
I am sceptical about the bullet-style new pref vs. the links to recent coverage to-date. Though it will be select coverage, obviously, the important message should come across by means of the agency’s own writings. No? Isn’t there a risk that journalists pick ready-made info (whole, useful sentences) from other sources than from the press release itself.
Maybe I’m just missing something important.
yes, it is.
i forgot to link to the accompanying guide:
http://www.shiftcomm.com/downloads/pr2essentials.pdf